Client-Specific Language Personalisation (New Feature)
Foundation
Environment: Colateral 3.0
Key benefits:
Allowing for tailoring communication across client environments:
Users can see language tailored to the client experience on supported sites, making on-platform wording more relevant.
Teams can present client-specific copy and labels instead of using the same wording for every implementation.
Client-facing experiences can reflect each brand’s terminology, helping users understand content more quickly.
Overall, customising language enhances usability and strengthens branding consistency across all client touchpoints.
Clearer Group Pricing Cost Display (Improvement)
Foundation
Environment: Colateral 3.0
Key benefits:
Enhanced UI providing benefits for reviewing group pricing:
Users can see individual line-item pricing more clearly when items are part of a group.
Users can compare item-level and group-level costs in one view.
Teams can review grouped pricing faster with less confusion.
These UI updates make pricing structures easier to analyze and evaluate.
Booking Notifications (New Feature)
Retail Media
Environment: Colateral 3.0
Key benefits:
Introducing notifications to improve booking oversight across teams:
Users receive notifications about booking management activity, making important updates easier to catch.
Teams can see status changes and booking updates sooner, making follow-up easier to catch.
Approaching expiry deadlines are surfaced so users can avoid missed actions and lost opportunities.
Users can track booking follow-ups and respond faster when action is needed.
Booking-related updates appear in one place to make follow-ups easier to manage.
Notifications keep teams aligned and help prevent missed workflow deadlines.\
Smart Booking Creation (Improvement)
Retail Media
Environment: Colateral 3.0
Key benefits:
Simplified booking creation with increased automation:
Users can set search filters directly in the booking flow to start a booking in one place.
The system suggests assets that match the selected requirements, reducing manual selection.
Teams can review and approve suggested assets before creating the booking.
This allows users to accelerate setup and ensure higher accuracy during booking creation.
Campaign Builder Audit Trail (Improvement)
Activation
Environment: Colateral 3.0
Key benefits:
Detailed change tracking provides complete visibility into modifications throughout the campaign lifecycle:
Users can see who changed a campaign and when.
Users can trace campaign updates to understand why details changed.
Teams can review campaign activity in one place during setup and handoffs.
These tracking capabilities provide a clear history of modifications and improve team accountability.
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