Artwork Approval Overview

Introduction to Artwork Approval Jobs and Workflows

By understanding the relationship between Artwork Jobs and Workflows, your team will be equipped to keep campaigns moving efficiently without the typical bottlenecks of email chains and missed sign-offs.

What is an Artwork Job?

In Colateral, an Artwork Job represents the lifecycle of a specific campaign items (such as an in-store poster, window display, or digital graphic).

• The Brief: Every job starts with an Artwork Brief, which contains the visual instructions, specifications, and copy requirements.
• The Element: This is the structural format of the asset (e.g., "A1 Window Poster").
• The Job: When a brief is active and assigned to an element, it becomes an Item then turns into an active "Job" that must travel through production and validation to reach completion.

Understanding Studio Workflows

A Workflow is the automatic routing map your design takes to get approved. During implementation, Colateral helps configure studio workflows tailored to your specific internal design structures.

• Automation: When an artworker completes a draft, the workflow automatically routes it to the next designated stage.
• Notifications: Workflows rely on automated email and system notifications to nudge the next user in line (such as a Studio Manager or Client Approver). This eliminates the need for manual check-ins.

Why this matters: Without a structured workflow, creative projects stall in inbox limbo. Colateral's workflows give everyone real-time visibility into who currently "owns" an active artwork approval step.

Visualizing the Artwork Journey